ABOUT THE PEPSICO RECYCLING ROADSTER
Rolling into communities across the country, the Recycling Roadster is a hybrid vehicle that travels around the country to inform people about the importance of recycling and PepsiCo’s Performance with Purpose mission.
The solar panels on the roof, hybrid/electric capabilities, recycling on premise and environmental brand ambassadors ensure that the van generates 24% greater fuel efficiency while traveling from location to location.
What Does the Roadster Do and Where Is It Going?
The Recycling Roadster offers people the opportunity to learn about the importance of recycling through educational materials such as videos detailing the life of a plastic bottle and aluminum can, along with fun videos like dancing and singing routines about recycling.
The Recycling Roadster inspires consumers to recycle by offering fun games and activities. Currently, the Roadster offers a digital experience that puts consumers’ recycling know-how to the test and self-guided activities such as Performance with Purpose photobooth, compost cornhole and sustainable bottle flip challenge. Fun and educational for all ages, the Recycling Roadster gives event-goers a chance to win prizes such as sustainable PepsiCo Recycling swag.
Follow along with the Roadster’s journey by checking out #RecyclingRoadster on social media.
Why Did PepsiCo Recycling Create the Roadster?
The U.S. is recycling less than half its bottles and cans. To address this, PepsiCo Recycling created the Recycling Roadster to engage and inform people across the country about recycling. PepsiCo believes that bigger change starts with one bottle, with one person, with one action. We can’t do it alone, but together we can make an impact.